OUR STORY
Built from the listing table,
not a boardroom.
LaunchListing was born from a real problem in a real brokerage — a broker who got tired of scrambling every time a seller asked, "What have you been doing?"
THE BEGINNING
LaunchListing started the way most good tools do — out of frustration.
Our founder, Bryan Powell, spent 11 years in asset management at BlackRock, managing client relationships and reporting for some of the world's largest portfolios. When he transitioned to luxury real estate, he brought one core belief with him: client communication is the foundation of great service.
In finance, that's standard. Every quarter, your clients get a polished performance report. In real estate? You're manually adding up Zillow, Redfin, Realtor.com views, pulling Instagram & Facebook stats, finding the neighborhood mailer you sent and pasting them into an email at 11 PM the night before a seller meeting.
"We were spending more time proving we were working than actually working. There had to be a better way to keep clients informed."
So he built one. First for his own brokerage — automated reports that pulled in Zillow & Redfin views, social media engagement, website traffic, and open house attendance. Then listing landing pages that made every property look like it had its own marketing team.
But reporting what you've done only goes so far if the marketing itself is still a scramble. So LaunchListing evolved — from a reporting tool into a full listing marketing platform. Now agents create social media campaigns, generate video reels, publish to Instagram, Facebook, and TikTok, and track it all from one dashboard. The reports still go to your seller. But the marketing that fills those reports? That happens inside LaunchListing too.
Other agents noticed. They asked what tool he was using. The answer was always the same: "I built it myself."
That's when we realized this wasn't just a personal hack. It was a platform the industry needed.
WHY WE'RE DIFFERENT
We use what we build.
LaunchListing isn't built by engineers guessing what agents need. It's built by agents who got tired of workarounds.
Built by a practicing broker
We list and sell homes every day. Every feature was born from a real workflow problem — not a product roadmap brainstorm. If it doesn't save us time, we don't build it.
Real data, not guesswork
We pull actual Zillow & Redfin views, social media engagement, and website traffic into one report. Plus all the extras - Neighborhood postcards, emails, magazine ads. Your sellers see exactly what's happening — not a dashboard full of vanity metrics.
Social Campaigns + Seller Reports + Landing Pages in one
Other platforms make you pay separately for social media tools, seller reports and listing websites. LaunchListing bundles them into every plan — because your time is precious and your clients deserve the best.
OUR MISSION
Make your work visible.
Great agents work hard. The problem is that most of that work happens behind the scenes — ad campaigns, social posts, buyer emails, neighborhod postcards, showing coordination, open houses. Your sellers don't see it unless you show them.
LaunchListing exists to close that gap. We automate the proof so you can focus on the work.
🎯 Agent-first, always
Every decision we make starts with: does this save an agent time? If not, we don't build it.
📐 Simple over clever
No steep learning curve. If you can list a home, you can use LaunchListing. We keep it intuitive on purpose.
🔒 Your brand, your data
We don't sell your data or slap our logo where it doesn't belong. White label exists because your sellers should trust you, not us.
🚀 In real estate, time is of the essence
We're a small team that moves fast. Feature requests from real agents drive our roadmap.
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