Our Story
Built from the listing table,
not a boardroom.
I'm Bryan Powell, a listing agent, brokerage owner and the founder of LaunchListing. I built it to solve the problems we were experiencing inside my own brokerage. Here's why.
Listing agent • Brokerage owner • Former BlackRock relationship manager
The Belief
To your seller, none of it is separate.
Most real estate software solves one small piece of a much larger puzzle. One product helps you create social posts. Another builds a listing website. Another sends a seller report. But your seller does not experience those as separate tasks. They experience one thing: what it feels like to work with you.
A lot of the technology built for agents does not feel like it came from someone who sits across the table from sellers, manages several listings at once, and knows how hard it is to hold a high standard of service as the business grows.
The best way to grow is to take exceptional care of the people who have already trusted you.
So much of this industry is built around finding the next lead. We are told constantly that we need more leads, more prospects, more ways to chase new business. I think the bigger opportunity is the client who already said yes.
A Real Example
Two months, no offer. Then he sent me a referral.
I had a seller whose home had been on the market for nearly two months without an offer. Instead of becoming frustrated, he referred me to a friend.
His friend had seen the Seller Hub and was blown away by the marketing, communication and visibility it provided. He had two commercial lots to sell and wanted someone who would put in the effort and keep him informed.
Before the call ended, he also asked me to list his 5,000-square-foot home on 30 acres when he moves next spring.
That is what LaunchListing is really about. Not helping agents complete more marketing tasks, but helping them deliver a level of service that sellers notice, appreciate and talk about.
Why We're Different
We use what we build.
LaunchListing is not built by engineers guessing what agents need. It is built by agents who got tired of workarounds.
Built inside a working brokerage
Created to solve the problems we face managing real listings and communicating with real sellers.
Designed around the seller experience
Every feature starts with a simple question: what will help the seller feel more informed and confident?
One connected system
Marketing, seller communication and performance reporting work together instead of living in separate tools.
Our Mission
Make your work visible.
Great agents work hard. The problem is that most of that work happens behind the scenes: ad campaigns, social posts, buyer emails, neighborhood postcards, showing coordination, open houses. Your sellers do not see it unless you show them.
In other industries, a polished client report every quarter is simply the standard. In real estate it is not. LaunchListing exists to close that gap. We automate the proof so you can focus on the work.
Seller-first. Agent-friendly.
The seller gets a better experience. The agent gets time back. Every decision has to do both.
Simple over clever.
No steep learning curve. If you can list a home, you can use LaunchListing.
Your brand. Your data.
We do not sell your data or put our logo where it does not belong. White label exists because your sellers should trust you, not us.
Built for the pace of real estate.
We are a small team that moves fast. Feature requests from real agents drive our roadmap.
Ready to show sellers everything you do?
Create your first professional seller report in under five minutes.
Build My First Report