LaunchListing vs Build Your Beacon
Build Your Beacon (Beacon) turns a listing address into an AI seller report and recently added showing feedback. LaunchListing does all of that — then keeps going: offer comparisons, a net-proceeds analyzer, and a full social-marketing engine, all inside one private seller link. Here’s the full comparison.
LaunchListing
The Seller Relationship Management (SRM) platform for listing agents. One private link gives your seller a live hub — marketing activity, showings & open houses, buyer feedback, offer comparisons and net proceeds — while you market the listing across social. Starts at $99/month, first listing free.
Build Your Beacon
An AI-powered seller report tool. Enter a listing address and Beacon pulls market data, comps, social metrics and showing activity into a branded report, with a “Portfolio” listing-presentation feature and, as of 2026, showing feedback via ShowingTime+. Plans from $99/month for up to 3 listings; 14-day free trial.
Feature-by-feature comparison
| Feature | LaunchListing | Build Your Beacon |
|---|---|---|
| Starting price | $99/month · first listing free, no card | $99/month (up to 3 listings) |
| Free to start | First listing free — no card, no expiration | 14-day free trial (card required) |
| Seller report | One link: public marketing report + private seller view | ✓ AI report from address (comps, market, social, showings) |
| Private seller access | Unguessable magic link — no passwords | Branded report link |
| Showings & open houses | ✓ Auto-synced from ShowingTime | ✓ Showing activity + feedback (ShowingTime+, 2026) |
| Buyer feedback | ✓ Curated, privacy-first (buyer’s-agent attribution, per-item opt-in) | ✓ Showing feedback in report (Beacon Inbox) |
| Offer Analysis | ✓ Upload an offer PDF → side-by-side comparison, true net-to-seller, branded PDF | Not available |
| Net Proceeds Analyzer | ✓ Interactive seller net sheet, take-home at any price | Not available |
| Lifecycle calendar | ✓ Every showing, open house & milestone in one view | Not available |
| Social media publishing | ✓ Direct to Instagram, Facebook, TikTok | Social metrics only — no publishing |
| Content creation | ✓ Cinematic reels, 7+ templates, one-click AI captions | Not available |
| Listing websites | ✓ Property website + lead capture for every listing | Not available |
| Marketing dashboard | ✓ Cross-platform analytics + Seller Confidence Score | Report analytics only |
| Listing presentation | Live report + listing site = presentation-ready | ✓ Portfolio (aggregates your listing data) |
| Team / brokerage | Up to unlimited agents on Brokerage; white-label | Team access add-on |
Why agents choose LaunchListing
- Same $99 starting price — dramatically more than reports
- The seller gets a real hub: offers, net proceeds, feedback, showings, marketing
- Offer Analysis: upload an offer PDF and compare offers by true net-to-seller
- Net Proceeds Analyzer sellers can actually play with
- Direct social publishing + cinematic reels + AI captions — Beacon can’t publish
- A listing website with lead capture for every listing
- First listing free with no credit card and no 14-day clock
Where Build Your Beacon stops
- Reports + showing feedback — no offer comparison or net-proceeds tools
- No social media publishing or content creation
- No cinematic reels, templates, or AI captions
- No standalone listing website with lead capture
- 14-day trial requires a credit card
- You’d still need Canva, a scheduler and a landing-page tool to match LaunchListing
The bottom line
Beacon is a genuinely good seller-report tool, and its 2026 showing-feedback release moved it closer to LaunchListing. But a report is the front door — not the whole house. LaunchListing gives your seller the same live activity and feedback, then adds the things that actually happen during a listing: comparing offers by net-to-seller, modeling net proceeds, and the social marketing that fills the report in the first place. Same $99 starting price, first listing free — but Beacon gives you a report, while LaunchListing gives your seller a relationship.
Frequently asked questions
Beacon gives you a seller report with market data, social metrics and showing feedback. LaunchListing includes all of that inside one private seller link, then adds offer comparison (upload an offer PDF, compare by net-to-seller), a net-proceeds analyzer, a lifecycle calendar, and the social publishing, reels and captions that create your marketing in the first place — plus a listing website for every property. Same starting price, far more of the job covered.
Yes. LaunchListing auto-syncs showings and open houses from ShowingTime and surfaces curated buyer feedback on the seller’s report. It’s privacy-first: buyer names are never shown — feedback is attributed to the buyer’s agent — and every note is per-item opt-in, so you control exactly what the seller sees.
No. Beacon focuses on the report, showing feedback and its Portfolio presentation. LaunchListing includes Offer Analysis (upload an offer PDF and it lines up every offer by price, terms, closing costs and true net-to-seller, with a one-click branded PDF) and a Net Proceeds Analyzer that lets sellers see their take-home at different price scenarios.
Portfolio turns your Beacon data into a listing presentation. LaunchListing gets you there differently: walk into a listing appointment and show a live seller report and listing website for a current listing — the prospect sees exactly what their own marketing and communication will look like.
If all you need is a report, Beacon is fine. But if you’re also paying for Canva, a social scheduler and a landing-page builder — easily $150–$300/month on top of Beacon — LaunchListing replaces those and adds offers and net proceeds for the same $99 starting price. Your first listing is free with no credit card, so you can compare them side by side.